01
Start with the outcome
Every formula begins with a clear use case—not a trend or a long ingredient list.
The Vita approach
Our standard is straightforward: clear purpose, evidence-informed ingredients, useful forms, meaningful amounts, and proof that what’s on the label is in the bottle.
01
Every formula begins with a clear use case—not a trend or a long ingredient list.
02
We prioritize ingredient forms with evidence for absorption, tolerability, and stability.
03
Ingredients are included at purposeful levels and disclosed plainly on every label.
04
Independent laboratories test identity, potency, contaminants, and microbial safety.

Beyond the label